The Covid-19 pandemic dramatically shifted consumer behavior in India, making it crucial for retail owners to become digitally savvy. To support its network of over 500 stores, Lenovo partnered with HashConnect to accelerate this digital transformation. HashConnect developed the Lenovo Digital Academy, a customized EdTech platform designed to equip Lenovo's retail partners with essential digital marketing knowledge and skills.

This initiative not only enhanced their competitiveness in the market but also encouraged greater engagement with Lenovo's digital efforts. Through a series of easy-to-understand online courses, video tutorials, and webinars, we empowered Lenovo's partners to seamlessly integrate digital strategies into their businesses. The program was a resounding success, strengthening Lenovo’s relationship with its retail partners.